Ah, the
newspaper, the wrinkling, absent toothed, self-medicating grandfather of media.
To be honest, it’s a little upsetting to say that this old form of media is on
the decline, its charm having fallen victim to the mighty web.
Out with the old, and in with the new they always say.
Out with the old, and in with the new they always say.
The World Wide Web has to be one of the most fast-paced industries out there; most of us not even remembering a time where the web was a solely business-based tool. Web 1.0 was essentially an information web where business owners generated web-pages for people who were seeking products and services – a classic marketplace situation. This being said, Web.10 was an advertising and marketing frenzy, and people welcomed it, and its chaotic hyperlink setup.
And then, there was Zuckerberg. Web 2.0, or ‘The Social Web’, saw the rise of user-based new media. These “Prod Users” (producer-users) were out in force, with Myspace and Bebo in their heyday, and Facebook and Twitter now, providing a platform for teenagers and adults to reach out and form social groups with friends, family and creeps from MSN. Essentially, interactivity was, and still is the basis of Web.2.0, and without users contributing via communication and collaboration with one another, it could not have thrived.
While it is more than safe to say that Web 2.0 still forms a major part of the web, the rise of Web 3.0 has most certainly paved the way for future web use. Web.3.0, or
“The Semantic Web” is an individual-focused platform, a platform that boasts a
new trend called ‘Metatagging’, and it makes things a hell of a lot easier. Elements
of this new web, such as hyper localisation, are highly convenient in terms of their
ability to centre themselves around you, according to your location or your
search and purchase history. In essence,
these metatags make it easier to find what you are looking for by using
keywords to indicate the webpage's content.
So, “What
do these web iterations this mean for News?” While web 3.0 is perfect for
wading through countless pages of crap on Google and finding the news that is
most relevant to your locality, it does leave room for people to become ignorant
of national and international events, unlike the newspaper or radio broadcasting where you
would be subjected no matter how hard you tried. Another issue emerging is that Investigatory Journalism is fast becoming matter of web searching, rather than doing fieldwork.
In terms of new and old media, Lecture 2 gave us insight into the future, with newspaper paywalls set to screw us over, thanks Rupert ‘All my advertising revenue has gone online, so I’m going to suck you dry’ Murdoch, the web is going to completely eclipse traditional media. In saying this, I cannot completely demoralise Murdoch’s newspaper subscription scheme, his monetising strategy is an attempt to save classic journalism, but if people don’t subscribe because they feel entitled to free news, he’s screwed. In hindsight, he probably should have decreed sometime before Web 2.0 that no one was entitled to news, until they handed over 10 gold pieces and kissed his ring.
In terms of new and old media, Lecture 2 gave us insight into the future, with newspaper paywalls set to screw us over, thanks Rupert ‘All my advertising revenue has gone online, so I’m going to suck you dry’ Murdoch, the web is going to completely eclipse traditional media. In saying this, I cannot completely demoralise Murdoch’s newspaper subscription scheme, his monetising strategy is an attempt to save classic journalism, but if people don’t subscribe because they feel entitled to free news, he’s screwed. In hindsight, he probably should have decreed sometime before Web 2.0 that no one was entitled to news, until they handed over 10 gold pieces and kissed his ring.
The web is a powerful place.
- Shannen
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